Marketing Ideas to Promote Your Inflatable Rental Business
From the moment that you start your own rental business, it is important that you make sure you start thinking about different ways to market your business. It’s certainly not easy but there are many ways to promote and advertise your rental business, here are some related marketing ideas
The first thing your business will require is an impressive website. It’s important that your customers can find the info they need on your website. For example, pictures of the inflatables you rent with proper description (size, quality of the material used, age etc), contact info, other social medias, FAQ etc. Post pictures of the events you have served to and have an informative section for blogs where the customers can find the answers to the questions they may have.
People love spending time online, social media is the most effective way to help your business reach your potential customers, it’s easy and most of the platforms are for free. The most common platforms are Facebook, YouTube, Instagram, Googl, Twitter etc, on these platforms you can engage people attention by posting attractive pictures or hosting event online and asking them to join.
By offering a coupon code online you can track how many people found your advertisement on social media sites and how effective it was. If you want to know how effective each platform works, put different coupon codes on them.
3. Print advertising
Advertising offline is also an important job you need to do in order to spread the word about your rental business. Printing advertisements in the local newspapers, receipts, community boards, on paper placemats in restaurants, and on the noticeboard of local supermarkets, or sending out flyer in neighbourhood communities such as schools, churches, clubs, children' playgroups and nurseries etc, deliver leaflets through peoples letter boxes in your area...there are numerous ways for your rental business to promote itself.
Have your contact information written on your inflatables or vehicle, where everyone will see it. Make sure you take advantage of the space for banners on your bounce houses, it’s a moving advertisement, whenever your bounce house is rent out it will promote itself, and your potential customers know how to find you.
4. Content Marketing
Nowadays, it’s common for companies to create articles and blogs on exterior sites intending to establish themselves as experts and advertise their businesses. This type of content can be about birthday parties, carnivals, fairs, bounce houses or picnics, and corporate functions where bounce houses might be used. It not only helps rental businesses to advertise themselves but also help them to get a high ranking on search engines.
5. Customer relationship
Never undermine the importance of maintaining a good relationship with your customers, if your customers are satisfied with your service, you will get customer referrals and expand your customer base. Except for great quality inflatable and excellent service, you also need to pay attention to other details like customer order history, contact details, it allows you to take feedback and communicate with them instantly.
Rent your inflatables to the local children' home or orphanage, perhaps offering a small discount. Lend your inflatables to a charity event for FREE. All the money taken goes to the charity, but you get FREE publicity, (especially if you hand your leaflets out) and if you are lucky, you will get a mention in the local press.
There are a lot of ways to promote your inflatable rental business, these are just a few of them. Be creative and you’ll find opportunities everywhere. Good luck!